Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
We remember the day in 2017 when we joyfully informed you that the Keyword Magic tool database exceeds 2 billion keywords, but can you imagine that with this update the US base alone began to contain more than 2 billion keywords? We are so happy and proud of this. And not only the US database, each country’s database increased.
It’s no secret that the success of your SEO and PPC campaign depends on your choice of keywords. You need to choose the most suitable words, taking into account factors such as Volume, Keyword Difficulty, CPC, SERP features and others. As you know, all this data is available in the Keyword Magic tool.
And you rightly expect this information to be as complete and accurate as possible. We at SEMrush have high-quality standards for the analytical data provided. Therefore, despite the fact that we have already reached the largest keyword database on the market, we invariably continue to increase it. We are pleased to inform you that we now have 14.9 billion keywords from 118 countries’ databases, which is 30% bigger compared to the last update.
We update the data not only adding new keywords to the database, but also removing keywords that have lost their relevance and do not carry any significance for the keyword research.
Check out the following articles if you need more insights on:
Thank you for being with us! We are happy to become better for you. If you have any suggestions for improving the Keyword Magic tool, let us know what you think by writing to keyword-magic-feedback@sr03.myamztools.com.
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