Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
As of today, the new and improved keyword difficulty (KD%) metric is available across all of Semrush.
We’ve collected feedback from you over the years and have now re-imagined the formula that calculates KD% for the keywords in our database. Read the details here.
The formula now takes into account many more factors that contribute to SEO difficulty, including the following parameters.
| Parameter | Weight Share |
|---|---|
| Median # of referring domains for ranking URLs | 41.22% |
| Median Authority Score for ranking domains | 16.99% |
| Search volume | 9.47% |
| Median follow/no-follow ratio for ranking URLs | 9.17% |
| Featured snippet | 4.74% |
| Instant answer | 4.07% |
| Branded keyword | 3.50% |
| Local pack | 3.39% |
| Knowledge panel | 2.71% |
| Top stories | 2.03% |
| People also ask | 1.36% |
| Site links | 1.36% |
| Word count in keyword | -2.24% |
| No SERP features | -8.59% |
The result is a more accurate KD metric that will report fewer 0s and more consistent scores across global regions, local keywords, and long tail keywords than any other solution on the market.
You’ll see that the interface got a slight upgrade as well, as KD scores will be highlighted by a corresponding color to help you scan for quick insights.
The full list of Semrush reports where you’ll see keyword difficulty includes:
