Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Organic Traffic Insights is getting more convenient. Ready to check out our new update? Let's get to it.
Many site owners use Google Search Console (GSC) to check their indexing status and optimize their website's visibility. There’s also a very handy report in GSC that shows how often your site appears in Google search results. However, GSC can’t provide such necessary data regarding user behavior as ‘bounce rate’ and ‘time on site.’
A lack of information is not a problem now. Our Organic Traffic Insights tool includes one more data source. Now you're able to connect your Search Console account to track and analyze search queries as well as Google Analytics data via the landing page dimension. This will allow you to see how pre-click data like ‘impressions’ and ‘position’ correlates with post-click data like 'bounce rate' and 'goal completions'
Many site owners use Google Search Console (GSC) to check their indexing status and optimize their website's visibility. There’s also a very handy report in GSC that shows how often your site appears in Google search results. However, GSC can’t provide such necessary data regarding user behavior as ‘bounce rate’ and ‘time on site.’
A lack of information is not a problem now. Our Organic Traffic Insights tool includes one more data source. Now you're able to connect your Search Console account to track and analyze search queries as well as Google Analytics data via the landing page dimension. This will allow you to see how pre-click data like ‘impressions’ and ‘position’ correlates with post-click data like 'bounce rate' and 'goal completions'
Use the ‘Search Queries’ tab to connect your GSC account.
This is only the first step towards a full integration with Search Console, so stay tuned. More opportunities are coming really soon!
Do you find this update useful? Feel free to send us your ideas, comments and suggestions at organic-traffic-insights@sr03.myamztools.com.
To get started working with the tool go to SEMrush Projects...
Do you find this update useful? Feel free to send us your ideas, comments and suggestions at organic-traffic-insights@sr03.myamztools.com.
To get started working with the tool go to SEMrush Projects...
