Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Nearly two-thirds of total digital ad budgets are spent on mobile, according to an IAB and PwC report. To win in the increased competition for users’ attention, you need to bet on the best-performing tactics. Now you can discover them with the Mobile Traffic Sources breakdown in the SEMrush Traffic Analytics tool.
When studying any other company’s Traffic Sources in the SEMrush Traffic Analytics interface, pick “Mobile” in the “Devices” dropdown menu and see stats for portable devices separately.
The renewed feature will let marketers:
- learn which sources drove the most mobile traffic to their competitors and optimize their campaigns accordingly;
- research future partners and ultimately co-create relevant forms of content;'
- detect growing trends in mobile digital marketing and split the budget wisely.
Find out any company’s Mobile Traffic Sources. Take advantage of the insights.
