Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
We’ve integrated the keyword export feature from Organic Traffic Insights into the Position Tracking tool. As a result, you can now compare your site’s local position for any keyword you already rank for with your competitors’!
To get this data be sure that you’ve already created a project and set up both tools. Don’t forget to select your location in Position Tracking.
How does it work?
Organic Traffic Insights gathers data from Google Analytics and SEMrush/Google Search Console, and discloses keywords that drive traffic to your website. You can send the selected ones to your project in Position Tracking.
Position Tracking will show your local position for any of these keywords. You can add competitors and compare your search engine position with theirs.
What are the benefits?
With this handy integration you can easily:
- Monitor your and your competitor’s position for the same keywords
- Collect the most precise data for your geolocation to improve your local SEO strategy
What do you think about this update? Share your feedback and let us know if you’d like us to connect Organic Traffic Insights with any other SEMrush tool by sending us an email at organic-traffic-insights@sr03.myamztools.com. Thank you for making us better!
