Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Market research can take you beyond your direct competition — and this is where Market Explorer comes to the fore. A brand-new tool by SEMrush can help you discover the top players in any industry, highlight the companies you should consider for benchmarking and reveal in-market audience interests in a click.
All you need to do is enter one domain and press “Search”. In a matter of second, the Market Explorer tool will give you an overview of the whole industry. You will get to see:
- the total market traffic in dynamics and its breakdown by digital marketing channels (1);
- topics that interest the in-market audience the most (2);
- the market audience’s demographics (3);
- a ranking of top-performing competitors’ sites with their shares in total volume (4);
- stats of a chosen company's traffic (5) compared to the industry trends (6).
Only in September, Market Explorer will be available to all the registered SEMrush users for free. Don’t miss your chance to gain competitive intelligence and change your game for good!
- Go to the Market Explorer tool.
- Enter a company’s domain and press “Search”.
- Get a list of top players and a set of benchmarks for any industry.
Get a market overview in a click. Use Market Explorer for free.
