Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
We’re excited to present a new feature in SEMrush Market Explorer that allows you to broaden your range of opportunities when analyzing the competitive market, and also choose the best ways to promote your business.
Please welcome a special new device in your own market research laboratory — the Domain vs Market: Growth by Sources widget. It can be found in the Market Explorer Overview report.
Please welcome a special new device in your own market research laboratory — the Domain vs Market: Growth by Sources widget. It can be found in the Market Explorer Overview report.
What’s the new feature for?
As the name suggests, this feature allows you to compare the growth of an analyzed company’s website traffic with the market as a whole by different acquisition channels. It can help you highlight the distribution of marketing budgets and other resources that your competitors are capitalizing on.
The graph compares the average market growth in a certain channel with the company’s growth in a certain channel over a chosen period of time.
The graph compares the average market growth in a certain channel with the company’s growth in a certain channel over a chosen period of time.
For example, in this graph, we see that HelloFresh grows much faster than the market average in the Referral channel, which suggests that HelloFresh has been working actively on co-marking and affiliate relationships over the past six months. To take a closer look at the referral traffic of HelloFresh, feel free to check out Traffic Sources in Traffic Analytics.
HelloFresh has also grown faster than the market average in the Social channel, which suggests that HelloFresh has been investing in building social media communities as well as in social media ads. To take a closer look at HelloFresh’s social media presence, feel free to check our Social Media Tracker (it’s free for the month of April).
HelloFresh has also grown faster than the market average in the Social channel, which suggests that HelloFresh has been investing in building social media communities as well as in social media ads. To take a closer look at HelloFresh’s social media presence, feel free to check our Social Media Tracker (it’s free for the month of April).
Spotting Growth Variations
This feature comes in handy for competitor benchmarking. Being able to compare competitors with the market average will help you spot growth differences that can then be further researched with the Competitive Research Toolkit.
Exploring these variations is important for building a marketing strategy to promote your own business. Seeing competitors’ ups and downs is sure to help you to adopt winning strategies, as well as avoid the same failures.
To spot the growth variations of different market players, click on a company of interest in the Share of Visits widget. Clicking through companies will build a Domain vs Market: Growth by Sources widget for each of them.
Exploring these variations is important for building a marketing strategy to promote your own business. Seeing competitors’ ups and downs is sure to help you to adopt winning strategies, as well as avoid the same failures.
To spot the growth variations of different market players, click on a company of interest in the Share of Visits widget. Clicking through companies will build a Domain vs Market: Growth by Sources widget for each of them.
Here’s your perfect workflow for spotting variations in competitors’ growth:
- Return to Market Explorer;
- Build a market using the most prominent website domain;
- Analyze Domain vs Market: Growth by Sources;
- Click through other companies in the market from the Share of Visits widget;
- Find deviations from the market average to research further in the Competitive Research toolkit.
We do hope our updates make you happier. Send us your comments, thoughts and ideas atmarket-explorer@sr03.myamztools.com.
Compare your competitors against the market
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
