Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
The much anticipated UTM builder is now available in our Social Media Poster!
It allows you to add UTM parameters to your links, such as campaign name, campaign medium and campaign source. The latter gets pulled automatically, depending on the social network you are posting to, but you will always have the option of setting the source value manually:
It allows you to add UTM parameters to your links, such as campaign name, campaign medium and campaign source. The latter gets pulled automatically, depending on the social network you are posting to, but you will always have the option of setting the source value manually:
The UTM parameters will then be added to all the links you insert in your posting wizard:
If you have any questions about how to assign UTM values to your posts, please email us at smm-tool-feedback@sr03.myamztools.com.
Automating your posting routine is only half the job. Start tracking your campaigns’ performance right from where you post!
Automating your posting routine is only half the job. Start tracking your campaigns’ performance right from where you post!
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
