Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Keyword analytics is a science, which takes an effective research lab. We keep improving our Keyword Magic tool functionality according to your feedback. And here’s what we've prepared for you this time.
First of all, the keyword groups have become more handy to work with. Starting now, we create subgroups inside these groups, which will allow you to find long-tail keywords and perform your keyword research even more thoroughly and successfully. There are three group levels available currently.
First of all, the keyword groups have become more handy to work with. Starting now, we create subgroups inside these groups, which will allow you to find long-tail keywords and perform your keyword research even more thoroughly and successfully. There are three group levels available currently.
Previously, we only showed the number of keywords for each group only. But we know that it’s certainly important to be able to estimate the quality of a group in order to decide if you need it. Opening groups one by one would be a waste of time. That’s why we have added the Volume parameter for deeper and more precise analysis.
You can easily switch between number of keywords and volume.
What do you think of the new features? Please share your thoughts with us atkeyword-magic-feedback@sr03.myamztools.com.
You can easily switch between number of keywords and volume.
What do you think of the new features? Please share your thoughts with us atkeyword-magic-feedback@sr03.myamztools.com.
Start working with the updated tool
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
