Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Looking for new, innovative ways to actively encourage your business? We’re dab hands at that! Competitive research is always relevant when there are lots of players in the market. But tracking your positions and analysis of all your potential rivals within a city or country could take a lot of time, and sometimes you just need to dig deeper and focus on audiences which could become your active clients as they are near you.
Today the Position Tracking tool, our ultra-precise SEO spyglass, has got an awesome new lens: it now allows you to target a location by ZIP code. More than 98,000 locations are currently available for tracking!
Here is the current list of countries with ZIP codes for tracking SEO results:
Today the Position Tracking tool, our ultra-precise SEO spyglass, has got an awesome new lens: it now allows you to target a location by ZIP code. More than 98,000 locations are currently available for tracking!
Here is the current list of countries with ZIP codes for tracking SEO results:
- Australia
- Canada
- Czech Republic
- Germany
- France
- Hungary
- India
- Malaysia
- Netherlands
- United States
- United Kingdom
Undoubtedly, your presence in Local packs is about proximity, so monitoring and managing your search engine performance for your exact location will be extremely beneficial. As well as this, focusing on your local queries will spare you effort, and save you time and money.
To try out the new feature, start setting up the tool with the wizard. Go to the Device and location tab and type the city, postal code, country, neighborhood, county, etc. where you'd like to track your keywords. Then simply select the suggested locations in the drop-down list.
To try out the new feature, start setting up the tool with the wizard. Go to the Device and location tab and type the city, postal code, country, neighborhood, county, etc. where you'd like to track your keywords. Then simply select the suggested locations in the drop-down list.
That’s all for today, and we really hope you like this update. Share your thoughts and ideas on what else we can do to improve the tool at tracking-tool-feedback@sr03.myamztools.com.
Visit our blog to find more ways SEMrush can help you with local SEO!
Visit our blog to find more ways SEMrush can help you with local SEO!
Track your positions for any keyword
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
