Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Great news for keyword researchers — Keyword Magic Tool now allows you to find question-based keywords that contain your seed keyword in just one click!
What do you need question keywords for?
Knowing what people are asking related to your keywords might give you ideas for optimizing your content or creating new topics.
By giving answers to common user queries, you can increase your traffic and link-building opportunities, as relevant content that solves users’ problems will definitely attract clicks and links.
Besides, if you optimize your content for a question-based keyword, Google can improve your visibility by awarding you with a SERP snippet, such as a featured snippet.
By giving answers to common user queries, you can increase your traffic and link-building opportunities, as relevant content that solves users’ problems will definitely attract clicks and links.
Besides, if you optimize your content for a question-based keyword, Google can improve your visibility by awarding you with a SERP snippet, such as a featured snippet.
How can you find your question keywords?
Go to Keyword Magic Tool and enter a keyword. On the right you’ll notice the ‘Questions’ button. Click on it and check the list of questions that contain your seed keyword.
The ‘Questions’ report works as a filter and takes into account all your other settings, such as Broad and Exact matches.
At the moment we identify questions for the following languages:
At the moment we identify questions for the following languages:
- English
- Spanish
- Italian
- Russian
- Portuguese
- French
- German
Once you have a list of question-based keywords, don’t forget to send them to Keyword Analyzer for deeper research!
What do you think about this update? Send us your thoughts at keyword-magic-feedback@sr03.myamztools.com, and stay tuned, as more improvements are coming!
Find your question keywords Start here
What do you think about this update? Send us your thoughts at keyword-magic-feedback@sr03.myamztools.com, and stay tuned, as more improvements are coming!
Find your question keywords Start here
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
