Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Those of you who use SEMrush may have already noticed the new ‘Connect SEMrush’ button on the SEObar.
If you then click the ‘Connect’ button, you will be prompted to connect your SEMrush account or sign in to use a new one.
After completing this step, go to the website for which you have the campaign set up, and click on the 'Site Audit' icon on the SEObar, which should already display your site's number of problems. Then you’ll see a dropdown menu with a list of issues for the current page and a ‘View Details’ button leading to the Site Audit report page. Now you’re all set!
Currently, only integration with Site Audit is supported, but more integrated tools are coming soon. Stay tuned.
We're relying on your feedback now, so please send it to seoquake@sr03.myamztools.com. Thanks for helping us improve.
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
