Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Semrush is excited to announce that we are updating our US database to significantly improve the accuracy and reliability of our search volume data.
Read the study here.
With better data at your disposal, you can be even more confident in forecasting potential traffic and SEO growth with your campaigns.
Ensuring the accuracy of an estimation metric like search volume all boils down to the quality of data we start with.
The more that data quality increases, the more effective our machine-learning algorithm is at calculating the search volume for any keyword in our database.
Read the study here.
With better data at your disposal, you can be even more confident in forecasting potential traffic and SEO growth with your campaigns.
Ensuring the accuracy of an estimation metric like search volume all boils down to the quality of data we start with.
The more that data quality increases, the more effective our machine-learning algorithm is at calculating the search volume for any keyword in our database.
By incorporating new sources of data into our database, our algorithm will be able to predict reliable search volumes more consistently.
According to our research, the retrained machine learning algorithm provides, on average, an 18% more accurate volume calculation than the previous one.
In addition to the improved accuracy, the total size of the US keyword database is also growing from 2.58 billion to 3.07 billion keywords (19%).
We hope that these improvements will give you everything you need to plan your campaigns with confidence.
Want to forecast your SEO potential? Check the total search volume of any keyword or topic with the Keyword Magic Tool.
According to our research, the retrained machine learning algorithm provides, on average, an 18% more accurate volume calculation than the previous one.
In addition to the improved accuracy, the total size of the US keyword database is also growing from 2.58 billion to 3.07 billion keywords (19%).
We hope that these improvements will give you everything you need to plan your campaigns with confidence.
Want to forecast your SEO potential? Check the total search volume of any keyword or topic with the Keyword Magic Tool.
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
