Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Our UK database is about to get an exciting update—one that will improve both the accuracy and reliability of our search volume data.
What changed?
We’ve added new data sources to our machine learning algorithm, making it even better at consistently predicting search volumes.
Aside from a significant accuracy boost, the total size of the UK keyword database is set to increase by 45%. That’s a hike from 894 million to 1.3 billion keywords!
You may see a domain’s estimated traffic and keyword trend data fluctuate throughout April because of this rollout.
Our goal is to give you all the tools you need to successfully plan your campaigns. With better data at your disposal, you can be confident in your SEO strategy.
What changed?
We’ve added new data sources to our machine learning algorithm, making it even better at consistently predicting search volumes.
Aside from a significant accuracy boost, the total size of the UK keyword database is set to increase by 45%. That’s a hike from 894 million to 1.3 billion keywords!
You may see a domain’s estimated traffic and keyword trend data fluctuate throughout April because of this rollout.
Our goal is to give you all the tools you need to successfully plan your campaigns. With better data at your disposal, you can be confident in your SEO strategy.
Your SEO potential could be enormous! Look at the volume metric for any keyword in the Keyword Magic Tool to help plan your most profitable campaign yet.
P.S. This update to our UK database was conducted in the same way as a recent update we made to our US database. To test our newfound accuracy for the US, we ran a study and discovered that it was more accurate than any other leading competitor in the US market.
P.S. This update to our UK database was conducted in the same way as a recent update we made to our US database. To test our newfound accuracy for the US, we ran a study and discovered that it was more accurate than any other leading competitor in the US market.
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
