Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Google Analytics is an absolute marketer’s favorite with its goldmine of insights and data that help assess your ad campaigns' efficiency and performance. But unfortunately, it only reflects stats coming from Google itself, ignoring your activities across non-Google services.
Now, imagine a world where you have a holistic view of your advertising campaigns across platforms, from Facebook to Twitter—all displayed within your Google Analytics: in the same place, in the same currency, with the same metrics format.
Well, that world is already here—all thanks to the Google Analytics AdCost Import app by Owox, the newest addition to our Semrush App Center.
Now, imagine a world where you have a holistic view of your advertising campaigns across platforms, from Facebook to Twitter—all displayed within your Google Analytics: in the same place, in the same currency, with the same metrics format.
Well, that world is already here—all thanks to the Google Analytics AdCost Import app by Owox, the newest addition to our Semrush App Center.
What is Google Analytics AdCost Import?
Google Analytics AdCost Import transfers your ad cost data from various ad services to your Google Analytics account. Automatically. With daily data updates, and full-on metric consistency.
This can help you combine all your advertising stats to analyze and cross-compare the ROAS (return on advertising spend) and CPA (cost per acquisition) of your campaigns across different services so you know what works best for your business—from both monetary and performance perspectives.
This can help you combine all your advertising stats to analyze and cross-compare the ROAS (return on advertising spend) and CPA (cost per acquisition) of your campaigns across different services so you know what works best for your business—from both monetary and performance perspectives.
Make the Most of the Google Analytics AdCost Import App
Whether you are running ads for your own business or work at an agency—Google Analytics AdCost Import is invaluable whenever you want to make the right budgeting call and understand what creatives, keywords, and platforms bring the most impact:
- Make smarter advertising choices and investments with an all-encompassing look at your cross-platform ROAS and CPA.
- Spend more time on marketing activities that could use your brainpower with automated data collection that changes as your stats do—all in a single place.
- Enjoy full data consistency as the app displays your advertising stats in the same format, converting your ad costs into a single currency and recognizing dynamic parameters in UTM tags.
- Focus and report on data that matters to you or your clients—thanks to customizable reports that only display the data you want to see.
Amplify your ad strategy and get smarter about your ad budget with revamped Google Analytics reports that now include all-encompassing advertising data across platforms!
Take a holistic view of your ad performance and impact
Get a free trial and explore the app
Take a holistic view of your ad performance and impact
Get a free trial and explore the app
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
