In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales. But who wants to settle for mediocre results when so much more is readily available?While optimization takes ongoing work and attention, here are five keys that will set you up for success. Follow all five keys and you will be way ahead of most of your competitors.
As a former customer support specialist, I understand the most commonly asked questions by customers. One of these repeated questions was about the traffic graph. “Where did this huge dip/spike come from?” You would constantly monitor the traffic for a particular domain and out of nowhere this huge dip occurs in the graph. You prepare for the worst. You expect your boss or client going to freak out when they see this data and have your head — but before going this route, you will first want to make sure you are properly reading this information.
YouTube is an awesome marketing tool that a lot of business owners haven’t explored. What really makes this avenue amazing is how many leads and overall exposure you can generate at such a low cost. So many people just aren’t aware of YouTube advertising... yet. That being said, I’m here to cover how you can gain more leads at an affordable price with YouTube. But before we dive into the marketing aspect, it’s important to note that there’s one expense that comes up even before the advertising begins: the creation of the video.
This is a continuation of the previous article, What In The World Is API and How Do I Use It? If you have read the first API article, you have a general idea of what API is and how to use it. But now, you will want to understand how to make sure when enough is enough and how to organize this data. It is important to know this information so that you do not run out of API units and that you know what to do with your raw data.
You don’t need a huge marketing budget, and you don’t even need to invest in every area of content. It’s simply a matter of finding your niche and serving your audience. And that’s exactly what these small businesses have done...
As search engine marketers, we know that the best time for us to be involved with a web design or redesign project is right at the beginning, so that SEO can be ‘baked in‘ to the process right from the start. However, sometimes a website will be built and SEO will be a later consideration (usually if it‘s because it doesn‘t rank)! A few times recently, people have come to me with a website designed in the parallax format and asked me if I can do anything to help with its SEO — which is a heck of a problem, because while parallax websites often look pretty darn slick, they come with some major technical SEO issues. In this post I‘ll talk about the perils of parallax web design: its effect on SEO, why it‘s SEO-unfriendly, and if there are any workarounds to see if you can have your parallax cake and eat it too.
