The four-day Cannes experience will give marketing leaders a live view of how their brands show up across today’s fragmented discovery landscape, with exclusive programming alongside Adobe, WSJ, Fortune, Digiday, and The Drum.
Cannes has always been where the industry celebrates the work that captures attention. Attention is only part of the story now. As discovery moves across search, social, and AI-powered experiences, brands also need to understand whether they are visible, trusted, and recommendable when people start making decisions. That is the conversation we are bringing to the Semrush Villa.”
Andrew Warden, Vice President of Marketing at Adobe and former CMO of Semrush
Discovery no longer happens in one place. A customer may meet your brand through a search engine, an AI-generated answer, a creator, a social conversation, or a community recommendation. The brands that win will be the ones that understand how all of those signals connect – and how to build visibility across them.
Andrew Warden, Vice President of Marketing at Adobe and former CMO of Semrush
