Generative engine optimization (GEO) tools provide insights and tracking to improve your brand’s visibility in AI search platforms like ChatGPT and features like Google’s AI Mode.
I’ve handpicked and reviewed the top GEO software available in 2026.
In this guide, you’ll find the best generative engine optimization tools for tracking AI citations, monitoring mentions, analyzing competitors, and optimizing your presence.
The best generative engine optimization (GEO) tools
| GEO tool | Best for | Pricing | Free trial | Standout strength |
| Semrush | Unifying SEO and AI visibility | From $99/month; Enterprise custom pricing | 7-day Semrush trial | Brings traditional search and AI visibility into one workflow |
| Otterly | Fixed-prompt tracking and citation monitoring | From $29/month; Enterprise custom pricing | Yes | Tracks a fixed prompt set daily and identifies linked citations in AI answers |
| Conductor | Combining AI visibility with website monitoring | Custom, usage-based pricing | Essentials trial available | Connects AI response performance with crawler activity and technical site insights |
| Profound | Real-user AI prompt intelligence | From $99/month; Enterprise custom pricing | Growth trial available | Grounds prompt research in anonymized conversations from real AI users |
| XFunnel | Mapping AI visibility across the buying journey | Free audit; Enterprise custom pricing | One-time free audit | Reveals visibility gaps across awareness, consideration, and conversion |
| Scrunch | Optimizing website experiences for AI agents | From $250/month; Enterprise custom pricing | 7-day free trial | Uses AXP to deliver optimized content directly to AI agents and bots |
| Peec AI | Flexible multi-brand prompt tracking | From $95/month; Enterprise custom pricing | Yes | Lets teams allocate prompts and AI models across different brand projects |
| Writesonic GEO Suite | Turning AI visibility insights into content | From $99/month; Enterprise custom pricing | Yes | Combines visibility reporting with content and technical optimization workflows |
| Evertune | Analyzing AI product narratives | From $800/month; Enterprise custom pricing | No | Reveals which product attributes AI models emphasize or overlook |
1. Semrush: Best for measuring GEO and SEO in one place
Semrush is a complete brand visibility platform built for the AI search era.
It helps you understand how your brand appears across traditional search and AI platforms like ChatGPT, Claude, and Perplexity.
For businesses that want to track and improve their AI search visibility, Semrush’s AI Visibility Toolkit includes competitor analysis reports for any domain, prompt research, custom prompt daily monitoring, and brand sentiment analysis.
The reports help you see how often your brand appears in AI-generated answers, benchmark your visibility against competitors, understand how AI platforms describe your brand, and find your AI visibility gaps to act on.
Being in the same platform as Semrush’s SEO tools and features, it’s easy to use Semrush to create reports that measure both SEO and AI visibility together.
For larger organizations, Semrush offers enterprise capabilities with broader LLM coverage, deeper analysis by brand, concept, or product line, and ROI attribution across the funnel.
Recent updates have also expanded Semrush’s AI search capabilities.
Enterprise users can see which search signals and sources influence AI-generated answers, monitor how products appear in ChatGPT Shopping and Google AI Mode, and understand how AI agents and search crawlers interact with your website.
Note: If you're looking for a simple lightweight AI mention tracker, Semrush might not be the right fit for you. Because it offers more functionality than you might need. It’s better suited to teams that want to manage both SEO and AI visibility in one platform.
Top features
For SMBs and agencies:
- A 360° view of AI visibility across leading AI platforms
- GEO metrics and competitor analysis alongside SEO reporting
- AI prompts and topics to uncover content gaps and opportunities
- Brand sentiment and perception analysis
- Custom prompt tracking across major AI platforms
- Strategic recommendations based on AI visibility data
For enterprise teams:
- Brand and product-level tracking across ChatGPT, Gemini, Perplexity, and Claude
- Sentiment, source, and visibility analysis across major AI platforms
- Competitive benchmarking to identify strengths, gaps, and opportunities
- Query fan-out analysis to reveal the search signals influencing AI-generated answers
- AI shopping reports for ChatGPT Shopping and Google AI Mode
- Customizable reporting and dedicated support
Pricing
Semrush’s AI Visibility Toolkit starts at $99/month. Another option is the Starter plan, which combines SEO and AI visibility in one subscription for $199/month.
Enterprise plans use custom pricing. To get a quote, reach out to the team.
SeeSemrush’s pricing page for current plans and pricing.
2. Otterly: Best for prompt-specific GEO tracking
Otterly.AI monitors your AI search performance across ChatGPT, Claude, Perplexity, Microsoft Copilot, Google AI Overviews, Google AI Mode, and Gemini.
It works especially well for teams focused on prompt-level performance and query tracking.
You can also track how your visibility compares against competitors, including overall AI coverage, brand mentions, and average position.
This gives you a quick view of which brands appear most often and where your own visibility is falling behind.
Otterly also detects when AI platforms cite your content with links.
For example, if ChatGPT recommends one of your guides when answering an industry-related question, you can see the cited page and analyze which content is earning visibility.
Just keep in mind that all Otterly.AI plans include coverage across four AI platforms.
Claude, Gemini, and Google AI Mode require paid add-ons, so costs can increase quickly if you need broad AI platform coverage.
Top features
- Automated link citation detection in AI-generated answers
- AI prompt research and discovery based on real user search behavior
- Brand Reports covering competitor visibility, mentions, and average position
- Sentiment analysis and brand mention frequency tracking
- GEO URL audits covering more than 25 on-page factors
- Daily tracking and detailed reports for monitoring visibility gains
Pricing
Otterly plans start at $29/month and scale based on the number of prompts tracked. Additional prompts and AI platforms are available as paid add-ons.
Enterprise plans use custom pricing.
See Otterly's pricing page for detailed plans and pricing.
3. Conductor: Best for user-friendly AI visibility tracking for enterprises
Conductor is a GEO platform for enterprise teams that’s designed with ease of use in mind.
It gives you a comprehensive view of key AI metrics like mentions, citations, and market share across several AI platforms, including Microsoft Copilot, Perplexity, and Grok. It also makes it easy to compare your performance against competitors.
The AI Search Performance report gives you granular insights into the prompt responses your brand appears in, including the likely persona and search intent. You can also track how your mentions, citations, sentiment, and share of voice change over time.
Conductor also provides insights into LLM crawler activity and technical issues that may affect your visibility.
The main limitation is that its enterprise focus may also make it more than smaller teams need if they only want a lightweight GEO tracking tool.
Top features
- AI visibility tools that help with creating content that’s primed for mentions and citations in LLMs
- AI crawler access information to uncover which bots are accessing your site and how often
- Unified AI visibility tracking across your domains and brands
- Built-in community with quick-start guides and other helpful resources
Pricing
Conductor uses usage-based pricing and doesn’t publish fixed prices.
Plans scale according to usage across AI search reporting, page analysis, keyword and competitor tracking, and website monitoring.
A free trial is available for the Essentials plan.
See Conductor’s pricing page for current plan details or to request a quote.
4. Profound: Best for real-user AI prompt intelligence
Profound stands out by helping teams choose prompts based on what people actually ask AI platforms.
Its Prompt Volumes data is built from anonymized conversations licensed from double-opt-in consumer panels, then modeled to reveal demand and intent.
This gives marketers a stronger starting point than simply guessing which prompts their audience might use.
Profound runs selected prompts daily through consumer-facing AI platforms rather than APIs, showing how your brand appears and which sources drive weak or inaccurate coverage.
The platform also helps teams act on those findings.
Its Agents turn citation gaps into content drafts and optimization recommendations, while Agent Analytics tracks crawler access and AI-referred traffic.
For retailers, the Enterprise plan adds ChatGPT Shopping analysis covering product visibility, descriptions, and merchant checkout links.
That said, the entry-level plan is considerably narrower than the broader platform. It tracks only 50 prompts in ChatGPT, while full Prompt Volumes searches and ChatGPT Shopping require an Enterprise plan.
Top features
- Prompt research grounded in anonymized real-user AI conversations
- Daily browser-captured tracking across AI platforms
- Citation analysis and inaccurate-claim detection
- Content creation and optimization based on visibility gaps
- AI crawler monitoring and traffic attribution
- ChatGPT Shopping analysis for Enterprise customers
Pricing
Profound plans start at $99/month for brands, with separate options for agencies and custom-priced Enterprise plans.
Higher plans expand prompt and answer engine coverage and add capabilities like ChatGPT Shopping, data exports, and enterprise support.
See Profound’s pricing page for current plans and pricing.
5. XFunnel: Best for mapping AI visibility across the buying journey
XFunnel combines AI visibility analytics with actionable playbooks and expert support.
What makes this tool unique is its “Buying Journey Analysis” dashboard.
This feature breaks down your brand's AI visibility at each stage of the funnel, from awareness to consideration to conversion.
This approach helps you identify where potential customers might drop off due to poor AI visibility.
For example, you might discover your brand appears frequently in awareness-stage queries but is missing from comparison-focused prompts where buyers make decisions.
XFunnel only offers a one-time free audit and a custom-priced Enterprise plan. This makes it less suitable for teams looking for transparent pricing or a self-serve subscription.
Note: XFunnel announced in Oct. 2025 that it had entered an agreement to be acquired by HubSpot, so it's worth checking whether the product is still available as a standalone tool and how HubSpot plans to support it going forward.
Top features
- Buying Journey Analysis to track visibility, position, and sentiment across the funnel
- Daily monitoring across major LLMs and Google’s AI search experiences
- Query analysis by intent, region, persona, and product
- Competitive benchmarking across regions, topics, personas, and products
- Accuracy and sentiment analysis to identify hallucinations and brand-safety issues
- Dedicated expert support with tailored recommendations and optimization playbooks
Pricing
XFunnel offers a one-time free AI search audit and a custom-priced Enterprise plan for ongoing monitoring, broader platform coverage, and strategic support.
SeeXFunnel’s pricing page for current plan details.
5. Scrunch: Best for optimizing website experiences for AI agents
Scrunch is a GEO platform that helps brands understand, monitor, and improve how AI platforms describe their products, services, and company.
If you're concerned about outdated information, inaccurate product descriptions, or competitor-driven narratives appearing in AI-generated answers, Scrunch helps identify and address those issues.
It also gives you prompt-level insights into how your brand shows up in AI-generated answers.
For each tracked query, you can see visibility, position, sentiment, and competitive performance.
One of Scrunch's newer differentiators is its Agent Experience Platform (AXP), which helps brands deliver AI-optimized content directly to AI agents and bots visiting their websites.
Note: Scrunch was acquired by Sitecore in June 2026. Sitecore mentioned that their combined platform will help teams publish content across channels, maintain message consistency, and measure performance from a single platform.
Top features
- Share of voice tracking across major AI platforms
- Competitive benchmarking and prompt-level visibility analysis
- Content gap and brand representation analysis to identify missing or misrepresented messages
- Agent Experience Platform (AXP) for delivering AI-optimized content to AI agents and bots
- AI search journey analysis across different personas and intent stages
Pricing
Scrunch plans start at $250/month for brands and $500/month for agencies, with custom Enterprise pricing available.
A seven-day free trial is available.
SeeScrunch’s pricing page for current plans and pricing.
7. Peec AI: Best for flexible multi-brand prompt tracking
Peec AI gives marketing teams a straightforward way to track AI visibility without the complexity of larger enterprise platforms.
You can set a list of custom prompts to monitor and track your brand’s visibility, sentiment, citations, and competitor performance from a single dashboard.
The platform is best suited to growing marketing teams and agencies that need flexible tracking, competitor benchmarking, and project-level visibility management.
Peec executes each prompt once every 24 hours across your selected AI models, providing consistent daily data for monitoring changes over time.
Lower-tier plans include only three AI models. So, if you need broader LLM coverage, you’ll need to add models or move to Enterprise.
Top features
- AI visibility tracking across three AI platforms of your choice
- Prompt-level analysis to identify visibility gains and gaps
- Competitor benchmarking across visibility, average mention position, and sentiment
- Source analysis to identify the domains and URLs shaping AI answers
- Flexible project management for allocating prompts and models across brands
- Daily tracking to monitor performance changes over time
Pricing
Peec AI plans start at $95/month for brands and $245/month for agencies, with custom Enterprise options available.
Pricing scales according to the number of prompts and AI models tracked.
See Peec AI’s pricing page for current brand plans or its agency pricing page for multi-client options.
8. Writesonic GEO Suite: Best for turning AI visibility insights into content
Writesonic combines AI visibility tracking, content optimization, and SEO workflows in a single platform.
The platform helps marketers understand how their brand appears across AI search platforms while also providing tools to improve visibility through content and technical optimization.
Unlike many AI visibility optimization tools that focus primarily on reporting, Writesonic also includes built-in workflows for creating content, auditing websites, and prioritizing visibility improvements.
Higher-tier plans include agentic workflows and an Action Center that helps teams identify and execute opportunities to improve AI search performance.
However, many of Writesonic’s biggest GEO capabilities are restricted to higher-tier plans. Self-serve plans track only ChatGPT, Gemini, and Google AI Overviews, while full coverage across 10 AI platforms and complete access to the Action Center are limited to Enterprise.
Top features
- Visibility tracking across major AI search platforms
- Prompt and competitor monitoring
- AI search sentiment analysis
- Content creation and optimization workflows
- Agentic workflows for SEO, content, and AI visibility tasks
- AI search volume and trend insights
Pricing
Writesonic plans start at $79/month for brands and $200/month for agencies when billed annually. Custom Enterprise plans provide broader AI platform coverage and advanced workflows.
A free trial is available.
See Writesonic’s pricing page for brand plans or its agency pricing page for current agency options.
9. Evertune: Best for analyzing AI product narratives
Evertune helps communications teams understand how their products, positioning, and messaging appear in AI-generated answers.
The platform goes beyond basic visibility metrics, helping you analyze how AI platforms frame your brand narrative across up to 11 AI models.
Its Consumer Preferences analysis reveals which product attributes AI models emphasize or overlook.
This helps identify disconnects between your intended messaging and how AI platforms actually describe your offerings.
For example, you might discover that while your team emphasizes ease of use, AI assistants focus primarily on pricing, technical specifications, or other product attributes.
These insights can help guide content, messaging, and brand positioning efforts across channels.
Even though Evertune is one of the best AI visibility optimization tools, it might not be a good fit for small businesses as its pricing starts at $800/month. This makes it better suited to mid-market and enterprise brands than smaller teams looking for a low-cost self-serve GEO tool.
Top features
- Attribute-level analysis to discover which product benefits AI models emphasize or overlook
- Message gap detection with recommendations to strengthen AI-generated narratives
- Source influence analysis to identify the domains and URLs shaping AI perceptions
- Sentiment and visibility tracking to measure brand perception over time
Pricing
Evertune plans start at $800/month, with custom pricing available for Enterprise customers. The company doesn’t advertise a free trial, and both options require booking a demo.
See Evertune’s pricing page for current plans and pricing.
FAQs
How to choose a generative engine optimization tool
To choose the best generative engine optimization tool, you should pick the tool that aligns most with your goals, whether that’s driving more traffic from AI platforms, monitoring brand sentiment, or understanding how competitors appear in AI-generated answers.
The best solution should go beyond basic visibility tracking and help you take action on the insights it provides.
Here’s what to look for:
- Visibility insights that clearly show how your brand appears across AI platforms
- Competitive analysis to understand where you lead or lag behind competitors
- Recommendations that help improve content, positioning, or brand visibility
- Reporting and collaboration features that match your team's needs
What is the best free GEO tool?
Most GEO tools are paid products, but several offer free trials or free entry points.
For example, Scrunch offers a 7-day free trial and XFunnel provides a free AI search audit.
Semrush also offers a 7-day free trial which includes both Semrush’s AI Visibility Toolkit and SEO Toolkit.
If you're evaluating GEO software, free trials are often the best way to compare visibility tracking, prompt monitoring, and reporting features before committing to a paid plan.
What is the best enterprise GEO tool?
Semrush Enterprise AIO is our recommendation for organizations that need to track AI visibility across multiple brands, products, or markets.
The platform helps teams understand how AI platforms portray their brand and unique product lines, compare performance against competitors, and identify opportunities to improve visibility across AI-generated answers. Plus, it comes with more dedicated support and expert guidance to help enterprise teams get started with generative engine optimization.
What is the best GEO tool for tracking AI brand visibility?
Semrush's AI Visibility Toolkit is one of the strongest options for tracking how AI platforms describe your brand.
It helps you understand how your brand is positioned across platforms like ChatGPT, Gemini, Perplexity, and Google AI Mode, while also surfacing recommendations to improve visibility and perception.
What’s the difference between GEO tools and LLM monitoring tools?
LLM monitoring tools primarily track how your brand appears in AI-generated answers. They measure metrics such as mentions, citations, sentiment, share of voice, and competitor visibility across platforms like ChatGPT, Gemini, and Perplexity.
Whereas, GEO tools typically offer these monitoring capabilities alongside features that help you improve your visibility. These may include prompt research, content recommendations, technical audits, citation analysis, and content optimization workflows.
The terms often overlap because many GEO tools include LLM monitoring.
